In particular, Ries advocates cutting costs, maximizing efficiency and focusing on the needs and expectations of customers to ensure that a new product will find its place in the market. The Lean Startup applies the principles of lean manufacturing, which emerged in Japan after the Second World War before spreading to other countries and industries, particularly to startups.
The Lean Startup: a model of entrepreneurial successĪbout the author and background to the book This accessible and insightful 38-page summary and analysis is structured as follows: It also provides an introduction to the tools he recommends, such as small batches and the Five Whys method, the main criticisms of his work and potential extensions of his approach, giving you everything you need to understand this highly original book in just 50 minutes. This clear and detailed summary and analysis is a useful tool for anyone who wants to understand how lean methods can be applied to startups: it features a clear explanation of the key principles underlying Ries’ approach and the contextual background to his work, in particular the rise of lean management. In particular, he advocates reducing the time spent on the feedback loop and cutting costs at all stages of the production process. In The Lean Startup, the American entrepreneur Eric Ries draws on his experiences as a startup founder to present a new approach to company and product launches. 9782808002707 38 EBook Plurilingua Publishing The Lean Startup offers an innovative approach to entrepreneurship and growth
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